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LSU Shreveport Professor Publishes Sixth Marketing Book

April 12, 2012

LSU Shreveport Professor John L. Fortenberry, Jr. has authored a new textbook entitled "Nonprofit Marketing."

In this work, Dr. Fortenberry presents a series of 35 marketing tools and demonstrates their application in the nonprofit sector. Published by Jones and Bartlett Learning, Nonprofit Marketing is Fortenberry's sixth book on the discipline, complementing his other marketing texts which direct attention toward for-profit businesses and healthcare institutions.

Dr. Fortenberry serves as Chair of the James K. Elrod Department of Health Administration, Director of the Master of Health Administration Program, James K. Elrod Professor of Health Administration and Professor of Marketing in the School of Business at LSU Shreveport where he teaches a variety of courses in both health administration and marketing.


Media Contact: Jennifer Steadman, 318.797.5108 (

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